• Website Design that Converts

Shopping Cart Comparison 2014

From our research, there has never been any other eCommerce platform that can be evenly compared with Miva Merchant concerning pricing, features, and usability. So in this shopping cart comparison, we will be comparing all of the top shopping cart choices available in 2014 against Miva.

This article was written to inform you about the different types of shopping cart business models, and how those companies are funded so that you can make an informed decision on your eCommerce platform.

It takes thousands of dollars, over time, to build a well-oiled user-centric online shopping experience. Replatforming due to issues with the shopping cart company itself, or the platform, is extremely costly and is a huge detraction to your customers. Gathering all of the facts, and making a good decision at this stage is critical to your success.

If men liked shopping, they'd call it research. ~ Cynthia Nelms Click To Tweet

Quick Shopping Cart Comparison

  • Miva – unlimited modules, multiple credit card processors, no percent of sales
  • BigCommerce – is too limited in add-ons/modules
  • Shopify – is closer, but you have to use their credit card processor, or they take 1% of your sales off the top
  • Volusion – has a clunky admin

Shopping Cart Comparison by Business Model

Entry-Level SaaS Solutions – Venture Capital Financed

Software as a service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.

Venture capital financing is a type of financing by venture capital. It is private equity capital provided as seed funding to early-stage, high-potential, growth companies (startup companies). It is provided in the interest of generating a return on investment.

As in, the venture capitalists (VC’s) that funded the following startups are expecting a certain return on their investment. How much you pay for the shopping cart service is tied very much to how much return on investment that the company has to make for their VC’s.

Shopping Carts in this Category

  • Shopify
  • BigCommerce
  • Square
  • SquareSpace
  • Wix

Many of these companies are reportedly losing millions of dollars annually. Choosing a shopping cart isn’t just about features and functions. How the company is financed, and if the base of the company is financially solid, are really important questions too.

Having been in the eCommerce industry since its infancy, we have lived through some harrowing experiences when “the hens came home to roost”, as they say. We have seen situations in which hard times came, and shopping cart companies didn’t look out for their customers. It was the venture capitalists who had to see a return on their investment, and the customers took the hit.

Miva is self-funded. They do not answer to VC’s, so they can invest their profits into the shopping cart platform itself, rather than kowtowing the those who funded the company.

Shopping Cart Companies Who Charge by Percentage of Sales

This includes:

  • Shopify
  • BigCommerce
  • Yahoo Stores
  • Demandware

Shopping Carts Who Charge Per Administrative Seat

This method is well proven. Think of it as the “Salesforce” model. It’s used successfully by SalesForce, Sugar, InfusionSoft, QuickBooks, every Accounting System on the planet, and many, many more types of software.

Miva is in this camp. It charges $50 /mo for additional user seats. For a majority of its users, this is not an issue. For a store with a large number of employees that have to log into the admin of the shopping cart, the costs are to be considered.

Super High-Priced Shopping Carts

Magento Enterprise charges around $18,000 annually just for the license. It usually it costs at least that to host it, as well.

Final Conclusion

Miva only charges $50 /mo for license & hosting (for their base plan), and $50 /mo for additional user seats. From our 20 years in the industry, we still recommend Miva as the most competitive platform available in features, usability, cost, and 24/7 US-based support.

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Holly Nelson
Thanks for reading! My name is Holly Nelson and I’m the Founder & CEO of 2C. I am also a huge fan of Mile High Football. Orange Crush!