Inbound Marketing Services
Are you looking to start or revamp your inbound marketing strategy but not sure what to concentrate on? Feel a bit stressed by the constant change and endless stream of new channels? Lets face it, it can be daunting to take on the challenges of inbound marketing. It demands expertise, people, time and, of course, money.
You’re not alone. We can help.
What is Inbound Marketing?
Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention.
Pull Them and Keep Them
Inbound marketing is the method of promoting your site to attract customers and leads naturally, by providing thought-provoking, educational, and sometimes entertaining content. The content is planned to be attractive to customers throughout the different stages of the purchase funnel.
[Calvin, put Hubspot-like purchase funnel image here.]
Different types of online media is used in inbound marketing:
- social media
- physical products
Inbound Marketing vs Outbound Marketing
In 2006, the way companies did online marketing changed dramatically, from having their marketing efforts fight for the customer’s attention, through buying ads, email lists, and hoping for leads, to inbound marketing which focuses on creating high quality content that pulls qualified prospects toward your company and product naturally. This is why it is called INBOUND MARKETING. Other names for these two types of marketing are: pull marketing vs push marketing. (Big Tip: No one likes to be pushed.)
Our Inbound Marketing Services
The cornerstone and vitality of inbound marketing is unique and valuable content. It attracts the right audience, engages them in a non-pushy way, and generates a steady stream of quality conversions. Read about our copywriting services.
SEO (Search Engine Optimization)
Natural search is what it is about. We boost SEO results by using the science of search engines, combined with content marketing strategies that help customers find exactly what they need. Optimize for robots, write for people! Read about our search engine optimization services.