Update – January 2015: Google sends mass emails to site owners who don’t have a mobile friendly site.
Update – November 18, 2014: Google announces that it will start rolling out a label on mobile search results, called the Mobile Friendly label, in order “to make it easier for people to find the information that they’re looking for.”
Google Launches Mobile-Friendly Labels In Mobile Search Results
Google has been testing this new feature for awhile now. They have been looking for a way to tell searchers on mobile devices whether it is worth their while to click through to a site. Thus, the mobile friendly label.
Isn’t it frustrating when you are searching on your phone, and you click on a site, only to find out that it isn’t mobile friendly?
- the text is too small to read
- the site uses flash, which appears as a big blank space
- The images are too small to visualize
Google’s solution to this is to add a text label under the URL in the snippet that reads “Mobile-friendly” as the first part of the search result’s snippet.
In addition to the mobile-friendly label, Google is experimenting with a new ranking algorithm for mobile friendly web sites.
Google Mobile Friendly Label Eligibility
As you can see, Google is making more moves to create a mobile-first search environment.
Mobile Friendliness is judged one page at a time, not one domain at a time.
Your pages must:
- Avoid software that is not common on mobile devices, like Flash
- Use text that is readable without zooming
- Size the content to the screen so users don’t have to scroll horizontally or zoom (responsive design)
- Places links far enough apart so that the correct one can be easily tapped
Google Mobile Friendly Test
It is important that you check each of your website pages with the Mobile Friendly test that Google has created.
How to Make Your Site Mobile Friendly
Responsive web design (RWD) is an approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.
Google has long suggested that responsive design is their method of choice.
Does your website have the Google Mobile Friendly Label? Show your users that you care. Welcome them with a mobile friendly website.